Job overview:
- Position: Marketing Specialist
- Experience: 3+ experience in the marketing industry
About the job
Are you excited about shaping the future of education through smart, impactful marketing? We’re on the lookout for a motivated and meticulous Marketing Specialist to amplify the reach of our educational programs.
In this role, you’ll take charge of planning and executing marketing initiatives across digital and traditional platforms to boost visibility and engagement. You’ll be at the heart of our efforts to connect with learners by creating compelling content, fine-tuning our online presence, and launching campaigns that truly speak to our audiences.
We’re seeking someone who’s creative, organized, and results-driven—someone who can turn marketing strategies into meaningful outcomes. If you have a sharp eye for detail, a strategic mindset, and a genuine interest in education, we’d love to welcome you to our team!
Requirements:
- 3+ years of experience in the marketing industry. Experience working in marketing agencies is an advantage.
- Proven ability to develop and implement effective marketing and social media strategies
- A bachelor’s or master’s degree in marketing, communications, or a related field (preferred)
- Fluency in Macedonian and English, with excellent grammar and writing skills
- Advanced understanding of digital marketing tools, platforms, and production processes
- A strong portfolio showing successful, innovative digital campaigns.
- Excellent creative writing skills and confident presentation abilities.
- Proven experience in organizing and managing events as part of broader marketing activities.
- Strong communication, organization, and team collaboration skills
- Proficiency in Microsoft Office Suite
Duties and Responsibilities:
- Plan, coordinate, and execute integrated marketing campaigns across multiple channels (print, events, social, partnerships, etc.)
- Generate and nurture leads for both B2B and B2C segments through strategic initiatives and targeted campaigns
- Develop compelling marketing content (text-based, visual briefs, or campaign ideas) aligned with brand tone and goals
- Lead the planning and organization of events, including open days, promotional activities, and on-site activations
- Manage relationships with external vendors, designers, media, and printing agencies
- Provide strategic input for marketing budgets (quarterly and annual), monitoring spend and ROI
- Define and track KPIs for overall marketing performance and campaign success
- Ensure brand consistency across all communication channels and materials
- Collaborate with internal teams (sales, digital, trainers) to align messaging and campaign efforts
- Support social media engagement (especially LinkedIn and Facebook) by preparing content and ideas, working with the team.
We offer:
- Opportunities for personal and professional growth
- Free courses based on the employee's expertise
- Performance-based bonuses
- Dynamic work environment
- Flexible working hours and possibility to work from home
- Day off from work for your birthday
- Discounts on courses for you and your family members
To Apply:
Please submit your CV at elena.anastasova@semos.com.mk with the subject line: Application for Marketing Specialist Position.
Only shortlisted candidates will be contacted.
About Semos Education:
At Semos Education, you will collaborate with 350 creative, intelligent, and motivated individuals on projects that will inspire you to unleash your full potential. Our 31-year legacy as a leading learning provider in the Western Balkans includes setting high-quality standards in the training industry. We offer official training for the world’s largest software companies, supporting organizations and individuals throughout the SEE region, Northern Europe, and the Middle East. Our diverse range of certified trainings spans from Microsoft, Cisco, Oracle, Java, VMware, EC-Council, ISTQB, Scrum, Adobe, Autodesk, Unity, CertNexus, to AWS. Beyond official education, we provide customized training in various information technologies, including Angular, React, Vue, Go, Python, HTML/CSS, PHP, Programming in C, C++, etc.
With offices in Skopje and Belgrade, Semos Education serves as a one-stop-shop for IT training and is a proud member of LLPA (Leading Learning Partners Association), a global organization with a presence in more than 55 countries.
We share knowledge in: Norway | Sweden | Finland | Denmark | Netherlands | Belgium | Germany | Estonia | Kingdom of Saudi Arabia | Malta | Spain | Italy | Hungary | Poland | Romania | Albania | Macedonia